Contracted farms
Plan quantities, quality, harvest windows and terms with cooperatives and growers.
A coordinated food network for Rwanda
From farm plan to full shelf.
Pelé connects contracted growers, controlled preparation, distributors and stores across Kigali so food moves with the rhythm of real demand.
View ten zones ↘Join pilot ↗FARMSPELÉ SPINESTORES01P10
The operating thesis
Build reliability into the food chain.
Contract before planting. Prepare close to demand. Dispatch by zone. Learn from every basket. Pelé is a proposed market-making network, not a closed supplier monopoly. The pilot follows current Rwanda evidence on ten cold-room packhouses, farmer-to-market corridors, HACCP/Rwanda GAP, and sustainable cooling.
01 / Supply lanes
One supply spine. Many local routes.
Prepare close to demand
Grade, wash, butcher, portion, season and pack under controlled handling.
Move by service zone
Use distributors and stores in a visible replenishment rhythm.
Read every basket
Use sell-through, spoilage and missed demand to improve the next contract.
02 / Kigali service map
Ten proposed operating zones.
These are commercial service cells for a pilot, not official administrative units. Validate them with route times, order density, traffic and store demand.
Nyarugenge core
Kigali - Muhima
Central demand hubNyamirambo
Nyamirambo - Kimisagara
Dense neighbourhood routeNyabugogo gateway
Nyabugogo - Gatsata
Receiving and transferGikondo south-west
Gikondo - industrial corridor
Processing and stagingKicukiro south
Kicukiro - Sonatubes
Retail and family demandKanombe airport
Kanombe - airport corridor
Time-sensitive corridorRemera east
Remera - Giporoso
Retail density hubKimironko north-east
Kimironko - Kibagabaga
Market-facing hubKacyiru-Gisozi
Kacyiru - Gisozi
Institutional demandRusororo-Masaka
Rusororo - Masaka
Peri-urban growth edgeZoneDemand / storeDistributor + routeCadence / cold chain
Nyarugenge coreDense family + institutional basketMicro-distributor; central loopDaily fresh; chilled same-day
NyamiramboNeighbourhood retail + restaurantsTwo-wheeler last mile; west loopDaily fresh; protein cold window
Nyabugogo gatewayWholesale transfer + market storesReceiving node; north-west loopScheduled dry; chilled cross-dock
Gikondo south-westProcessing + food-service demandStaging distributor; industrial loop2-3 weekly; chilled controlled
Kicukiro southFamily retail + schoolsRetail distributor; south loopDaily / next-day fresh
Kanombe airportTime-sensitive institutionsPriority route; airport corridorTimed chilled dispatch
Remera eastHigh-density retail + restaurantsMicro-distributor; east loopDaily fresh; protein monitored
Kimironko north-eastMarket-facing storesMarket distributor; north-east loopDaily vegetables; dry scheduled
Kacyiru-GisoziInstitutional + higher-service buyersRoute distributor; central-north loopPre-booked; chilled by order
Rusororo-MasakaPeri-urban growth + bulk buyersHub distributor; south-east loop2-3 weekly; cold-chain by demand
03 / Supply board
Plan the basket before the harvest.
LaneFirst pilot basketPreparationDispatch
Fresh vegetablesTomato · greens · pepperGrade + crateDaily / next-day
ProteinBeef · chicken · eggsButcher + portionCold-chain window
Flavour baseChilli · garlic · gingerClean + spice packWith protein
GreenhouseCucumber · bell pepperContract harvestPre-booked
Dry pantryBeans · maize · riceSort + bagScheduled
04 / The Rwanda logistics lesson
Do not store everything everywhere.
Rwanda’s public blood-delivery case shows the value of central availability, demand-triggered dispatch and reliable routing when endpoint storage is costly or fragile. Pelé applies the systems lesson to food while keeping food safety, refrigeration and licensing controls in place.
Read public case ↗05 / Research desk
Built from Rwanda’s own signals.
01->02->03->04->05->06->07->08->09->
City of Kigali: districts and structure
3 districts, 35 sectors and 161 cells; Pelé zones are proposed commercial cells.
MINAGRI-ACES cold-chain partnership
Cold-room packhouses, integrated food corridors, standards and market access.
RDB: agriculture investment signals
Smallholder agriculture, horticulture, meat, food processing and cold-chain opportunities.
RAB: commercial farming and market links
Greenhouses, irrigation, post-harvest facilities and structured markets.
NISR: Season B 2026 survey (22 Sep)
National context: 13.1% of cultivated land was irrigated, 20.9% used improved seed, 58% had agroforestry and mechanization was 1.8%. These are not Kigali-supply forecasts; validate crop, harvest window, volumes and farm-gate prices with each cooperative.
Rwanda FDA food-premise requirements
Manufacturing, wholesale and retail food premises require registration and inspection.
RICA: animal-product licensing
Transport permits and licences cover slaughterhouses, butcheries and meat stores.
Rwanda Standards Board: meat hygiene
Meat hygiene guidance covers live-animal production through retail sale.
Rwanda Ministry of Health: drone blood delivery
Central stock, demand-triggered dispatch and rapid routing.
06 / Pilot circle
Put one route on the road.
Register interest as a farmer, distributor, store, restaurant, institution or technical partner. Start small, measure quality and expand by evidence.
Contact details are collected only in the personal Apps Script intake. No information entered on this public page is stored.
Open personal pilot form ↗05A / Operating controls
Make each zone measurable.
Every pilot zone gets a demand type, distributor role, store profile, route assumption, replenishment cadence, cold-chain rule and owner. Start with a small basket and expand only when service level, spoilage, fill rate, on-time delivery and repeat orders are visible.
Fill rate + on-time
Track requested units filled and delivered inside the promised window by zone.
Temperature + spoilage
Log cold-chain exceptions, rejected units, shelf life and loss reasons for protein and produce.
Repeat basket
Measure store reorder rate, forecast error and stock-outs before adding routes.
Contract health
Review farmer delivery reliability, grade-out, payment timeliness and route economics.